An intensive coaching and co-development program for ethnoculturally diverse entrepreneurs who own a retail business or a restaurant based in Montreal.

Led by three experienced entrepreneurs/trainers, this 40-hour intensive coaching program is aimed at helping you readjust your strategies and build the “pivot” plan for your activity.


Implemented with the collaboration of AGORAlliance, the incubator for entrepreneurs who come from other countries, and funded by the Ville de Montréal.

Revalidate your market hypotheses and adapt your value proposition

Have your customers’ needs evolved? Are you having trouble generating loyalty among existing customers or winning over new ones?

Detect new business opportunities

How do you detect new needs? How do you analyze them? How can you adapt your offer to respond to them?

Strengthen your business model to make it more profitable and durable

How do you re-evaluate your cost structure, adapt your economic model, and find new levers for growth?

Finance your

How do you optimize your financial resources and find external funding sources that can be mobilized to fit your situation?

Step-by-step guidance from our experts and partners

When you join one of the entrepreneur cohorts, you will be guided step by step through a 100% remote system, and you’ll benefit from the contributions of your peers in constructing a “pivot” plan that is both ambitious and realistic.

You’ll be surprised at how quickly concrete and applicable solutions emerge through the emulation of collective intelligence orchestrated by our leader partners.

The course will be complemented by the offers available in the Programme Avantages EICI, an initiative that aims to gather a group of experts from different business fields who offer, free of charge, workshop hours and personalized follow-up in step with the needs you encounter in your entrepreneurial career.

Certificate in business agility

So, at the end of the process, you will have designed the “pivot” plan for your activity and you’ll have the methodological tools you need to deploy that plan effectively.

UYou’ll receive a certificate in business agility at the end of the course. This certification will be proof of your attendance through the entire program and a guarantee of your skill in making your activities flexible to face the challenges in your environment.

Register now; places are limited.

Program sequence and content

In remote (ZOOM) three-hour sessions over an eight-week period

Workshop 1 (6 sessions)

  • Revalidate your market hypotheses (customers)
  • Detect new market opportunities
  • Adapt your business ecosystem (suppliers, partners, etc.)


Workshop 2 (3 sessions)

  • Adapt your economic model and make it resilient


Workshop 3 (3 sessions)

  • Adapt your business strategies and tactics


Workshop 4 (2 two-hour sessions)

  • Detect and address new financing opportunities



Autumn 2021

from Sept. 13 to Nov. 11
(40h over 8 weeks)

Winter 2022

from January 17 to March 16
(40h over 8 weeks)

Time slots

For restaurateurs

from 8:30 to 11:30 a.m.


For retailers

from 5:30 to 8:30 p.m.



included: 40 hours in group workshop and 2 hours of individual coaching


A receipt for school fees will be provided to you at the end of the course.

Eligibility criteria

  • Be from an ethnoculturally diverse community
  • Understand French and speak it fluently
  • Be the owner of a retail business or restaurant based on the island of Montreal
  • Have a NEQ (Quebec business number)

Selection grid

Criteria 20 pts
Motivations 5
Owner 5
Seniority of the activity 3
Business volume 3
Location of the activity 2
Number of employees 1
Activity having received financing 1

Do you want to give new impetus to your activity?

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